In order to be successful in your profession it is EXTREMELY important to know the "in's and out's" to networking and marketing. I'll use myself as the example. As a personal trainer it is imperative to meet people and get my message out there. The perfect way to do this is through social media and other networking online tools like LinkedIn. These sites allow people that are in your "circle" or people interested in what you do, to see what your mission is and how you might be able to help them or contribute to their mission. I also use YouTube to promote myself and what I have to offer. By making YouTube videos I can get my message across visually, this is a very effective strategy because people have to opportunity to not only hear what I know, but see what I know through my actions. Through technology I can market myself and my business in the most effective way. It is still important to network and market your business in more physical ways, but in today's world I believe it is more effective to do your network and marketing on the internet. Almost everyday people use the internet, they won't always see your poster stapled to the telephone pole.
Your job as a personal trainer is perfect for showcasing how you work on a regular basis. Utilizing LinkedIn and especially YouTube is a solid approach to take for gaining an audience of people interested in what you do. Presenting your work is valuable so that people can make informed decisions about how you can help them achieve their goals. I agree, technology is a great type of advertising to help you make connections in your career.
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Cory Minter
11/17/2014 02:25:09 am
What a great way to utilize technology for networking, to market yourself. The YouTube videos are a great way to show clients and future clients your capabilities. I think that is fantastic that you developed a way to build your business through technology. There is a lot of competition out there and networking in person takes time. Technology along with your YouTube videos allows you to network faster. Great use of technology for personal networking.
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Blaine P. taylor
The longer and stronger you are able to pursue your higher purpose, the better every single person on the planet will become. -Scott Sonnon