In order to be successful in your profession it is EXTREMELY important to know the "in's and out's" to networking and marketing. I'll use myself as the example. As a personal trainer it is imperative to meet people and get my message out there. The perfect way to do this is through social media and other networking online tools like LinkedIn. These sites allow people that are in your "circle" or people interested in what you do, to see what your mission is and how you might be able to help them or contribute to their mission. I also use YouTube to promote myself and what I have to offer. By making YouTube videos I can get my message across visually, this is a very effective strategy because people have to opportunity to not only hear what I know, but see what I know through my actions. Through technology I can market myself and my business in the most effective way. It is still important to network and market your business in more physical ways, but in today's world I believe it is more effective to do your network and marketing on the internet. Almost everyday people use the internet, they won't always see your poster stapled to the telephone pole.