If you are an educator, an athlete, or someone with a website trying to get your message out there and you are not microblogging, you are missing a crucial aspect to establishing a PWP (personal web presence). Not only is microblogging an entertaining thing to participate in, it is a great way to talk about yourself, your business, your message, or whatever it may be in both your professional or personal life. Microblogs exist to promote websites and businesses and are a great way to show people what's going on in your life. I have found that microblogging has been a very effective way for me to get my message out to people. As a personal trainer/strength coach I am able to show people what I am all about and how I can help them achieve their goals in fitness and nutrition. So whether you are trying to promote your business or simply just trying to show people your cool GoPro picture, get to microblogging and show people what you are all about!